Super Bowl LVI crypto commercials analyzed and ranked

The Super Bowl is the largest sports event of the year in the United States, but also the largest advertising event, with brands exchanging millions of dollars for a few seconds of air time. Ads that air during the Super Bowl usually have budgets rivaling Hollywood productions and tend to be very outlandish, leading to a fierce creativity fight for brand recall. After all, with roughly 100 million people watching the Super Bowl in the US alone, only the best commercials are destined to be remembered.

Crypto has definitely hit the mainstream so keeping up with the times, this year’s Super Bowl commercial offering featured 3 ads by crypto exchanges looking to turn sports fans into clients. As your (hopeful) crypto brand expert, I analyzed and ranked each crypto exchange commercial that aired during the Superb Owl taking into account their creativity and effectiveness.

Bronze medal — Coinbase

Creativity: ? stars
Effectiveness: 1 star