The inevitable dominance of crypto.com

Branding is one of the last things people talk about when it comes to crypto and it’s about time we get the conversation going. After all, Bitcoin is, arguably, the strongest and most recognizable brand the world has seen since the iPhone. Despite not being trademarked, Bitcoin is widely marketed by other brands that want to sell products and services and whose business keeps growing at an impressive rate: crypto exchanges.

The crypto space is home to many battles (who is the best store of value, has the best network, the best DeFi projects, etc.), but exchanges are where the real war is fought, and we’re all in the crossfire for consumer acquisition and retention. Just like in traditional finance, exchanges use any rational means necessary (best APY rates, best airdrops, faster and cheaper transactions, etc.), and it’s inevitable that in the long run, some will prevail while others fall. Since you clicked this article, you already know which one I think will come out on top, but keep reading to learn why I think an exchange that’s yet to crack the top 5 in trading volume is the inevitable winner of the crypto exchange wars.

Who’s leading the race?

Before talking about crypto.com, we must first address the two biggest players in the crypto exchange space: Binance and Coinbase. Taking a cue from a personal hero…